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Items where Author is "Rahman, Shamma"

Items where Author is "Rahman, Shamma"

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Ad targeting cognitive load theory heuristic-systematic model organisational role privacy regulations strategies work experience
Number of items: 7.

Ad targeting

Rahman, Shamma and Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2026) Systematic or shortcut? How roles and experience shape decision-making in cookieless advertising strategies in emerging markets. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2026.2638790)

cognitive load theory

Rahman, Shamma and Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2026) Systematic or shortcut? How roles and experience shape decision-making in cookieless advertising strategies in emerging markets. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2026.2638790)

heuristic-systematic model

Rahman, Shamma and Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2026) Systematic or shortcut? How roles and experience shape decision-making in cookieless advertising strategies in emerging markets. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2026.2638790)

organisational role

Rahman, Shamma and Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2026) Systematic or shortcut? How roles and experience shape decision-making in cookieless advertising strategies in emerging markets. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2026.2638790)

privacy regulations

Rahman, Shamma and Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2026) Systematic or shortcut? How roles and experience shape decision-making in cookieless advertising strategies in emerging markets. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2026.2638790)

strategies

Rahman, Shamma and Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2026) Systematic or shortcut? How roles and experience shape decision-making in cookieless advertising strategies in emerging markets. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2026.2638790)

work experience

Rahman, Shamma and Zhang, Yakun ORCID logoORCID: https://orcid.org/0000-0002-5336-7717 (2026) Systematic or shortcut? How roles and experience shape decision-making in cookieless advertising strategies in emerging markets. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2026.2638790)

This list was generated on Tue Mar 17 21:37:01 2026 UTC.