Article

Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis ORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan ORCID: https://orcid.org/0000-0002-5758-9333 (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. ISSN 0265-1335 (Print), 1758-6763 (Online) (doi:10.1108/IMR-09-2022-0206)