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Items where Author is "Powell, Helen"

Items where Author is "Powell, Helen"

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advertising Ageing brand loyalty celebrity advertising creative strategy identity construction lad culture Lynx older consumers youth market
Number of items: 11.

advertising

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Powell, Helen (2011) Older consumers and celebrity advertising. Ageing & Society, 32 (8). pp. 1319-1336. ISSN 0144-686X (Print), 1469-1779 (Online) (doi:https://doi.org/10.1017/S0144686X1100095X)

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

Ageing

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Powell, Helen (2011) Older consumers and celebrity advertising. Ageing & Society, 32 (8). pp. 1319-1336. ISSN 0144-686X (Print), 1469-1779 (Online) (doi:https://doi.org/10.1017/S0144686X1100095X)

brand loyalty

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

celebrity advertising

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Powell, Helen (2011) Older consumers and celebrity advertising. Ageing & Society, 32 (8). pp. 1319-1336. ISSN 0144-686X (Print), 1469-1779 (Online) (doi:https://doi.org/10.1017/S0144686X1100095X)

creative strategy

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Powell, Helen (2011) Older consumers and celebrity advertising. Ageing & Society, 32 (8). pp. 1319-1336. ISSN 0144-686X (Print), 1469-1779 (Online) (doi:https://doi.org/10.1017/S0144686X1100095X)

identity construction

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

lad culture

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

Lynx

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

older consumers

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Powell, Helen (2011) Older consumers and celebrity advertising. Ageing & Society, 32 (8). pp. 1319-1336. ISSN 0144-686X (Print), 1469-1779 (Online) (doi:https://doi.org/10.1017/S0144686X1100095X)

youth market

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

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