Items where Author is "Phethean, Grace"
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Up a levelfestive seasons
Phethean, Grace and Phairor, Klairoong (2022) The role of visual and auditory senses on impulse buying during festive seasons. In: AM Academy of Marketing Conference 2022: Marketing: The Fabric of Life, 5th - 7th July 2022, University of Huddersfield. (Unpublished)
impulse buying
Phethean, Grace and Phairor, Klairoong (2022) The role of visual and auditory senses on impulse buying during festive seasons. In: AM Academy of Marketing Conference 2022: Marketing: The Fabric of Life, 5th - 7th July 2022, University of Huddersfield. (Unpublished)
sensory marketing
Phethean, Grace and Phairor, Klairoong (2022) The role of visual and auditory senses on impulse buying during festive seasons. In: AM Academy of Marketing Conference 2022: Marketing: The Fabric of Life, 5th - 7th July 2022, University of Huddersfield. (Unpublished)