Items where Author is "Parker, Brianna"

[up]

Group by: Item Type | Uncontrolled Keywords | No Grouping

airline advertising elaboration likelihood model mental imagery purchase intention quantity valence visual stimuli vividness

Number of items: 8.

airline advertising

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2023.2246036)

elaboration likelihood model

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2023.2246036)

mental imagery

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2023.2246036)

purchase intention

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2023.2246036)

quantity

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2023.2246036)

valence

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2023.2246036)

visual stimuli

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2023.2246036)

vividness

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:10.1080/13527266.2023.2246036)

This list was generated on Sun Dec 22 13:41:50 2024 UTC.