Book Section

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Public vs private universities in Nigeria: market dynamics perspective. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Olaleye, Sunday and Ukpadi, Dandison (2019) Using AI to personalise emotionally appealing advertisement. In: Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel and Dwivedi, Yogesh K., (eds.) Digital and Social Media Marketing: Emerging Applications and Theoretical Development. Advances in Theory and Practice of Emerging Markets (339). Springer, Cham, Switzerland, pp. 137-150. ISBN 978-3030243746 (doi:https://doi.org/10.1007/978-3-030-24374-6_10)

Ukpabi, Dandison, Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Influence of offline activities and customer value creation on online travel community continuance usage intention. In: Pesonen, Juho and Neidhardt, Julia, (eds.) Information and Communication Technologies in Tourism. Springer, Cham, pp. 450-460. ISBN 978-3030059392 (doi:https://doi.org/10.1007/978-3-030-05940-8_35)

Ukpabi, Dandison, Olaleye, Sunday, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Karjaluoto, Heikki (2017) Insights into online reviews of hotel service attributes: A cross-national study of selected countries in Africa. In: Stangl, Brigitte and Pesonen, Juho, (eds.) Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018. Springer, Cham, pp. 243-256. ISBN 978-3319729220 (doi:https://doi.org/10.1007/978-3-319-72923-7_19)

Conference Proceedings

Ukpabi, Dandison C., Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Customer value framework and recommendation intention: the moderating role of customer characteristics in an online travel community. In: Information and Communication Technologies in Tourism 2020: Proceedings of the International Conference in Surrey, United Kingdom, January 08–10, 2020. Springer, Cham, Switzerland, pp. 38-49. ISBN 978-3030367374 (doi:https://doi.org/10.1007/978-3-030-36737-4_4)

Ukpabi, Dandison, Karjaluoto, Heikki, Olaleye, Sunday and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Dual perspectives on the role of artificially intelligent robotic virtual agents in the tourism, travel and hospitality industries. In: 11th Annual Conference of the EuroMed Academy of Business. Research Advancements in National and Global Business Theory and Practice . EuroMed Academy of Business, Valletta, Malta, pp. 1355-1367. ISBN 978-9963711673 ISSN 2547-8516

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Ukpabi, Dandison and Olaleye, Sunday (2018) Examining consumer-brand relationships in the UK energy sector: A social media perspective. In: Advance: a SAGE preprints community. SAGE, pp. 1-10. ISBN 978-1908063434