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Items where Author is "Odiboh, Odion Oscar"

Items where Author is "Odiboh, Odion Oscar"

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Advertisment Celebrity Endorsement meaning transfer Nigeria
Number of items: 5.

Advertisment

Aririguzoh, Stella Amara, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Odiboh, Odion Oscar (2018) The effect of celebrity endorsements on consumers' buying behavior in South West Nigeria. Exploring the Dynamics of Consumerism in Developing Nations. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 176-194. ISBN 978-1522579069 (doi:https://doi.org/10.4018/978-1-5225-7906-9.ch008)

Celebrity

Aririguzoh, Stella Amara, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Odiboh, Odion Oscar (2018) The effect of celebrity endorsements on consumers' buying behavior in South West Nigeria. Exploring the Dynamics of Consumerism in Developing Nations. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 176-194. ISBN 978-1522579069 (doi:https://doi.org/10.4018/978-1-5225-7906-9.ch008)

Endorsement

Aririguzoh, Stella Amara, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Odiboh, Odion Oscar (2018) The effect of celebrity endorsements on consumers' buying behavior in South West Nigeria. Exploring the Dynamics of Consumerism in Developing Nations. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 176-194. ISBN 978-1522579069 (doi:https://doi.org/10.4018/978-1-5225-7906-9.ch008)

meaning transfer

Aririguzoh, Stella Amara, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Odiboh, Odion Oscar (2018) The effect of celebrity endorsements on consumers' buying behavior in South West Nigeria. Exploring the Dynamics of Consumerism in Developing Nations. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 176-194. ISBN 978-1522579069 (doi:https://doi.org/10.4018/978-1-5225-7906-9.ch008)

Nigeria

Aririguzoh, Stella Amara, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Odiboh, Odion Oscar (2018) The effect of celebrity endorsements on consumers' buying behavior in South West Nigeria. Exploring the Dynamics of Consumerism in Developing Nations. Advances in Marketing, Customer Relationship Management, and E-Services . IGI Global, Hershey, PA, pp. 176-194. ISBN 978-1522579069 (doi:https://doi.org/10.4018/978-1-5225-7906-9.ch008)

This list was generated on Sat Apr 27 06:13:29 2024 UTC.