Items where Author is "Nkwei, Emile, S."
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Conference Proceedings
Nkwei, Emile, S. and Mare, Zivai Z. (2024) Enhancing smoking reduction with AI chatbots: a user experience perspective. In: Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. Academy of Marketing (200). Academy of Marketing, Cardiff Business School, Cardiff University, UK, pp. 150-152. ISBN 978-1399990608