Article

Zhang, Yakun ORCID: 0000-0002-5336-7717, Xiao, Sarah and Nicholson, Mike (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising. ISSN 0091-3367 (Print), 1557-7805 (Online) (In Press)