Items where Author is "Nguyen, Phong Nguyen"
Article
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen
(2024)
High street banking on the app: branding strategies of traditionally-driven neobanks.
International Journal of Bank Marketing, 42 (2).
pp. 301-330.
ISSN 0265-2323
(doi:10.1108/ijbm-12-2022-0529)
Sampat, Brinda, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen
(2023)
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective.
International Journal of Bank Marketing, 42 (1).
pp. 38-65.
ISSN 0265-2323
(doi:10.1108/ijbm-07-2022-0328)
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen
(2023)
Exploring interactions between commuters with disabilities and transport service providers.
Journal of Services Marketing, 37 (6).
pp. 762-787.
ISSN 0887-6045
(doi:10.1108/jsm-04-2022-0145)