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Items where Author is "Nguyen, Phong"

Items where Author is "Nguyen, Phong"

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Africa Artificial Intelligence business-to-business branding customer experiences data data analytics decision-making digital emerging economies machine learning Omni-channel personalised engagement marketing positioning retail experience service brands service management
Number of items: 16.

Africa

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

Artificial Intelligence

Nguyen, Phong and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) Artificial Intelligence for seamless experience across channels. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Ambika, Anupama, (eds.) Artificial Intelligence in Customer Service: Next Frontier to Personalized Engagement. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland, pp. 181-203. ISBN 978-3031338984; 978-3031338977; 978-3031339004 (doi:10.1007/978-3-031-33898-4)

business-to-business branding

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

customer experiences

Nguyen, Phong and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) Artificial Intelligence for seamless experience across channels. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Ambika, Anupama, (eds.) Artificial Intelligence in Customer Service: Next Frontier to Personalized Engagement. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland, pp. 181-203. ISBN 978-3031338984; 978-3031338977; 978-3031339004 (doi:10.1007/978-3-031-33898-4)

data

Nguyen, Phong and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2024) Digital strategies for aiding ease of decision-making in services sector. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Ambika, Anupama, (eds.) Customer-Centric Support Services: The Next Frontier for Competitive Advantage in the Digital Era. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland. ISBN 978-3031370960

data analytics

Nguyen, Phong and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2024) Digital strategies for aiding ease of decision-making in services sector. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Ambika, Anupama, (eds.) Customer-Centric Support Services: The Next Frontier for Competitive Advantage in the Digital Era. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland. ISBN 978-3031370960

decision-making

Nguyen, Phong and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2024) Digital strategies for aiding ease of decision-making in services sector. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Ambika, Anupama, (eds.) Customer-Centric Support Services: The Next Frontier for Competitive Advantage in the Digital Era. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland. ISBN 978-3031370960

digital

Nguyen, Phong and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2024) Digital strategies for aiding ease of decision-making in services sector. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Ambika, Anupama, (eds.) Customer-Centric Support Services: The Next Frontier for Competitive Advantage in the Digital Era. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland. ISBN 978-3031370960

emerging economies

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

machine learning

Nguyen, Phong and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) Artificial Intelligence for seamless experience across channels. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Ambika, Anupama, (eds.) Artificial Intelligence in Customer Service: Next Frontier to Personalized Engagement. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland, pp. 181-203. ISBN 978-3031338984; 978-3031338977; 978-3031339004 (doi:10.1007/978-3-031-33898-4)

Omni-channel

Nguyen, Phong and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) Artificial Intelligence for seamless experience across channels. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Ambika, Anupama, (eds.) Artificial Intelligence in Customer Service: Next Frontier to Personalized Engagement. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland, pp. 181-203. ISBN 978-3031338984; 978-3031338977; 978-3031339004 (doi:10.1007/978-3-031-33898-4)

personalised engagement marketing

Nguyen, Phong and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) Artificial Intelligence for seamless experience across channels. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Ambika, Anupama, (eds.) Artificial Intelligence in Customer Service: Next Frontier to Personalized Engagement. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland, pp. 181-203. ISBN 978-3031338984; 978-3031338977; 978-3031339004 (doi:10.1007/978-3-031-33898-4)

positioning

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

retail experience

Nguyen, Phong and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) Artificial Intelligence for seamless experience across channels. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Ambika, Anupama, (eds.) Artificial Intelligence in Customer Service: Next Frontier to Personalized Engagement. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland, pp. 181-203. ISBN 978-3031338984; 978-3031338977; 978-3031339004 (doi:10.1007/978-3-031-33898-4)

service brands

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

service management

Nguyen, Phong and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2024) Digital strategies for aiding ease of decision-making in services sector. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Ambika, Anupama, (eds.) Customer-Centric Support Services: The Next Frontier for Competitive Advantage in the Digital Era. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland. ISBN 978-3031370960

This list was generated on Thu Apr 3 16:45:46 2025 UTC.