Items where Author is "Nguyen, P"
Book Section
Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2023)
A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies.
In: Mogaji, Emmanuel
ORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.)
Green Marketing in Emerging Economies: A Communications Perspective.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE)
.
Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274.
ISBN 978-3030825720; 978-3030825713; 978-3030825744
(doi:10.1007/978-3-030-82572-0_11)
Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2022)
Emerging economies in fashion global value chains: brand positioning and managerial implications.
In: Brooksworth, Frederica, Mogaji, Emmanuel
ORCID: https://orcid.org/0000-0003-0544-4842 and Bosah, Genevieve, (eds.)
Fashion Marketing in Emerging Economies: Brand, Consumer and Sustainability Perspectives.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), I
.
Springers, Cham, pp. 109-133.
ISBN 978-3031073250; 978-3031073267; 978-3031073281
(doi:10.1007/978-3-031-07326-7_5)
Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2022)
#BankFromHome. Using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy.
In: Adeola, O, Hinson, E and Sakkthivel, A, (eds.)
Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
.
Palgrave Macmillan - Springer Nature, Cham, pp. 83-108.
ISBN 978-3030955809; 978-3030955830; 978-3030955816
(doi:10.1007/978-3-030-95581-6_4)
Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842
(2022)
Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam.
In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.)
Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World.
Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II
.
Palgrave Macmillan - Springer Nature, Cham, pp. 233-255.
ISBN 978-3030955809; 978-3030955830; 978-3030955816
(doi:10.1007/978-3-030-95581-6_10)
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Adekunle, I and Nguyen, P
(2020)
Enhancing transportation service experience in developing countries: a post pandemic perspective.
In: Lee, J and Han, H, (eds.)
COVID-19 and the Future of the Service Industry Post-Pandemic.
Springer, Singapore.
(In Press)