Items where Author is "Nesheiwat, Natalie Raed Eid"
Number of items: 1.
Nesheiwat, Natalie Raed Eid, Phairor, Klairoong Hawa and Salimon, Maruf ORCID: https://orcid.org/0000-0002-9071-7579
(2025)
Click, Laugh, Buy: the power of memes in shaping Jordanian Gen Z’s brand preferences.
In: 57th Academy of Marketing Conference, 08-10 Jul 2025, Cork, Ireland.
(Unpublished)
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