Book Section

Nguyen, P and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)