Article

Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.4)

Conference or Conference Paper

Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)

Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)