Items where Author is "Molinillo, Sebastián"
co-creation
Martínez-López, Francisco J., Aguilar-Illescas, Rocío, Molinillo, Sebastián, Anaya-Sánchez, Rafael, Coca-Stefaniak, J. Andres ORCID: https://orcid.org/0000-0001-5711-519X and Esteban-Millat, Irene
(2021)
The role of online brand community engagement on consumer-brand relationship.
Sustainability, 13 (7):3679.
ISSN 2071-1050 (Online)
(doi:10.3390/su13073679)
engagement
Martínez-López, Francisco J., Aguilar-Illescas, Rocío, Molinillo, Sebastián, Anaya-Sánchez, Rafael, Coca-Stefaniak, J. Andres ORCID: https://orcid.org/0000-0001-5711-519X and Esteban-Millat, Irene
(2021)
The role of online brand community engagement on consumer-brand relationship.
Sustainability, 13 (7):3679.
ISSN 2071-1050 (Online)
(doi:10.3390/su13073679)
online brand community
Martínez-López, Francisco J., Aguilar-Illescas, Rocío, Molinillo, Sebastián, Anaya-Sánchez, Rafael, Coca-Stefaniak, J. Andres ORCID: https://orcid.org/0000-0001-5711-519X and Esteban-Millat, Irene
(2021)
The role of online brand community engagement on consumer-brand relationship.
Sustainability, 13 (7):3679.
ISSN 2071-1050 (Online)
(doi:10.3390/su13073679)
participation
Martínez-López, Francisco J., Aguilar-Illescas, Rocío, Molinillo, Sebastián, Anaya-Sánchez, Rafael, Coca-Stefaniak, J. Andres ORCID: https://orcid.org/0000-0001-5711-519X and Esteban-Millat, Irene
(2021)
The role of online brand community engagement on consumer-brand relationship.
Sustainability, 13 (7):3679.
ISSN 2071-1050 (Online)
(doi:10.3390/su13073679)
positive WOM
Martínez-López, Francisco J., Aguilar-Illescas, Rocío, Molinillo, Sebastián, Anaya-Sánchez, Rafael, Coca-Stefaniak, J. Andres ORCID: https://orcid.org/0000-0001-5711-519X and Esteban-Millat, Irene
(2021)
The role of online brand community engagement on consumer-brand relationship.
Sustainability, 13 (7):3679.
ISSN 2071-1050 (Online)
(doi:10.3390/su13073679)