co-creation

Martínez-López, Francisco J., Aguilar-Illescas, Rocío, Molinillo, Sebastián, Anaya-Sánchez, Rafael, Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X and Esteban-Millat, Irene (2021) The role of online brand community engagement on consumer-brand relationship. Sustainability, 13 (7):3679. ISSN 2071-1050 (Online) (doi:https://doi.org/10.3390/su13073679)

engagement

Martínez-López, Francisco J., Aguilar-Illescas, Rocío, Molinillo, Sebastián, Anaya-Sánchez, Rafael, Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X and Esteban-Millat, Irene (2021) The role of online brand community engagement on consumer-brand relationship. Sustainability, 13 (7):3679. ISSN 2071-1050 (Online) (doi:https://doi.org/10.3390/su13073679)

online brand community

Martínez-López, Francisco J., Aguilar-Illescas, Rocío, Molinillo, Sebastián, Anaya-Sánchez, Rafael, Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X and Esteban-Millat, Irene (2021) The role of online brand community engagement on consumer-brand relationship. Sustainability, 13 (7):3679. ISSN 2071-1050 (Online) (doi:https://doi.org/10.3390/su13073679)

participation

Martínez-López, Francisco J., Aguilar-Illescas, Rocío, Molinillo, Sebastián, Anaya-Sánchez, Rafael, Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X and Esteban-Millat, Irene (2021) The role of online brand community engagement on consumer-brand relationship. Sustainability, 13 (7):3679. ISSN 2071-1050 (Online) (doi:https://doi.org/10.3390/su13073679)

positive WOM

Martínez-López, Francisco J., Aguilar-Illescas, Rocío, Molinillo, Sebastián, Anaya-Sánchez, Rafael, Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X and Esteban-Millat, Irene (2021) The role of online brand community engagement on consumer-brand relationship. Sustainability, 13 (7):3679. ISSN 2071-1050 (Online) (doi:https://doi.org/10.3390/su13073679)