Article

Ying, Shun, Wang, Wanfei, Mejia, Cynthia, Wang, Youcheng, Qi, Xiaoguang and Chan, Jin Hooi ORCID: https://orcid.org/0000-0002-6275-9763 (2020) Independent travelers’ niche hotel booking motivations: the emergence of a hybrid cultural society. International Journal of Hospitality Management, 89:102573. ISSN 0278-4319 (doi:10.1016/j.ijhm.2020.102573)