Items where Author is "Mare, Zivai"

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academic essays AI effectiveness assessments authentic assessments behaviour change benefits binge drinking challenges Gen-AI generative artificial intelligence habit strength Higher Education motives objectification theory skin bleaching social marketing social support sustainable marketing vulnerability and wellbeing

Number of items: 28.

academic essays

Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 and Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2025) Student insights into Gen-AI use in writing academic essays in higher education: motives, benefits and challenges. Compass: Journal of Learning and Teaching In Higher Education, 18 (1). pp. 73-85. ISSN 2044-0073 (Print), 2044-0081 (Online) (doi:10.21100/compass.v18i1.1608)

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 and Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 (2025) Exploring effectiveness of AI use in assessments: a students’ perspective. In: SHIFT 2025: University of Greenwich Annual Learning & Teaching Conference, 8th - 9th January 2025, University of Greenwich, London.

AI effectiveness

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 and Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 (2025) Exploring the effectiveness of AI use in assessments. In: SHIFT 2025: University of Greenwich Annual Learning & Teaching Conference, 08-09 Jan 2025, University of Greenwich, London. (Unpublished)

assessments

Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 and Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2025) Student insights into Gen-AI use in writing academic essays in higher education: motives, benefits and challenges. Compass: Journal of Learning and Teaching In Higher Education, 18 (1). pp. 73-85. ISSN 2044-0073 (Print), 2044-0081 (Online) (doi:10.21100/compass.v18i1.1608)

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 and Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 (2025) Exploring effectiveness of AI use in assessments: a students’ perspective. In: SHIFT 2025: University of Greenwich Annual Learning & Teaching Conference, 8th - 9th January 2025, University of Greenwich, London.

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 and Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 (2025) Exploring the effectiveness of AI use in assessments. In: SHIFT 2025: University of Greenwich Annual Learning & Teaching Conference, 08-09 Jan 2025, University of Greenwich, London. (Unpublished)

authentic assessments

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2026) Authentic assessment pedagogy: advancing social and sustainable marketing through feedback-driven Live briefs. In: 19th annual SHIFT Conference at the UniSHIFT 2026: "Annual Learning and Teaching in Higher Education conference", 6th - 7th January, 2026, University of Greenwich, London.

behaviour change

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602, Mpinganjira, Mercy and Maduku, Daniel K. (2023) Understanding binge drinking quitting intention and behaviour using an extended TPB. Social Marketing Quarterly, 29 (2). pp. 107-126. ISSN 1524-5004 (Print), 1539-4093 (Online) (doi:10.1177/15245004231171888)

Mare, Zivai (2023) Towards narrowing the intention-behaviour gap: the case of quitting binge drinking among the youth. In: African Social Marketing Association Conference, 24th - 26th April 2023, University of Witswatersrand, Johannesburg, South Africa. (Unpublished)

benefits

Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 and Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2025) Student insights into Gen-AI use in writing academic essays in higher education: motives, benefits and challenges. Compass: Journal of Learning and Teaching In Higher Education, 18 (1). pp. 73-85. ISSN 2044-0073 (Print), 2044-0081 (Online) (doi:10.21100/compass.v18i1.1608)

binge drinking

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602, Mpinganjira, Mercy and Maduku, Daniel K. (2023) Understanding binge drinking quitting intention and behaviour using an extended TPB. Social Marketing Quarterly, 29 (2). pp. 107-126. ISSN 1524-5004 (Print), 1539-4093 (Online) (doi:10.1177/15245004231171888)

Mare, Zivai (2023) Towards narrowing the intention-behaviour gap: the case of quitting binge drinking among the youth. In: African Social Marketing Association Conference, 24th - 26th April 2023, University of Witswatersrand, Johannesburg, South Africa. (Unpublished)

challenges

Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 and Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2025) Student insights into Gen-AI use in writing academic essays in higher education: motives, benefits and challenges. Compass: Journal of Learning and Teaching In Higher Education, 18 (1). pp. 73-85. ISSN 2044-0073 (Print), 2044-0081 (Online) (doi:10.21100/compass.v18i1.1608)

Gen-AI

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 and Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 (2025) Exploring effectiveness of AI use in assessments: a students’ perspective. In: SHIFT 2025: University of Greenwich Annual Learning & Teaching Conference, 8th - 9th January 2025, University of Greenwich, London.

generative artificial intelligence

Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 and Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2025) Student insights into Gen-AI use in writing academic essays in higher education: motives, benefits and challenges. Compass: Journal of Learning and Teaching In Higher Education, 18 (1). pp. 73-85. ISSN 2044-0073 (Print), 2044-0081 (Online) (doi:10.21100/compass.v18i1.1608)

habit strength

Mare, Zivai (2023) Towards narrowing the intention-behaviour gap: the case of quitting binge drinking among the youth. In: African Social Marketing Association Conference, 24th - 26th April 2023, University of Witswatersrand, Johannesburg, South Africa. (Unpublished)

Higher Education

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 and Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 (2025) Exploring effectiveness of AI use in assessments: a students’ perspective. In: SHIFT 2025: University of Greenwich Annual Learning & Teaching Conference, 8th - 9th January 2025, University of Greenwich, London.

motives

Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 and Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2025) Student insights into Gen-AI use in writing academic essays in higher education: motives, benefits and challenges. Compass: Journal of Learning and Teaching In Higher Education, 18 (1). pp. 73-85. ISSN 2044-0073 (Print), 2044-0081 (Online) (doi:10.21100/compass.v18i1.1608)

objectification theory

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2026) The observer and the observed in colourism and skin bleaching: social marketing implications. In: Academy of Marketing Conference 2026: "Breaking Boundaries – Unlocking Potential", 6th - 9th July, 2026, University of Manchester (Etihad Stadium), Manchester. (In Press)

skin bleaching

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2026) The observer and the observed in colourism and skin bleaching: social marketing implications. In: Academy of Marketing Conference 2026: "Breaking Boundaries – Unlocking Potential", 6th - 9th July, 2026, University of Manchester (Etihad Stadium), Manchester. (In Press)

social marketing

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2026) The observer and the observed in colourism and skin bleaching: social marketing implications. In: Academy of Marketing Conference 2026: "Breaking Boundaries – Unlocking Potential", 6th - 9th July, 2026, University of Manchester (Etihad Stadium), Manchester. (In Press)

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2026) Authentic assessment pedagogy: advancing social and sustainable marketing through feedback-driven Live briefs. In: 19th annual SHIFT Conference at the UniSHIFT 2026: "Annual Learning and Teaching in Higher Education conference", 6th - 7th January, 2026, University of Greenwich, London.

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602, Mpinganjira, Mercy and Maduku, Daniel K. (2023) Understanding binge drinking quitting intention and behaviour using an extended TPB. Social Marketing Quarterly, 29 (2). pp. 107-126. ISSN 1524-5004 (Print), 1539-4093 (Online) (doi:10.1177/15245004231171888)

Mare, Zivai (2023) Towards narrowing the intention-behaviour gap: the case of quitting binge drinking among the youth. In: African Social Marketing Association Conference, 24th - 26th April 2023, University of Witswatersrand, Johannesburg, South Africa. (Unpublished)

social support

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602, Mpinganjira, Mercy and Maduku, Daniel K. (2023) Understanding binge drinking quitting intention and behaviour using an extended TPB. Social Marketing Quarterly, 29 (2). pp. 107-126. ISSN 1524-5004 (Print), 1539-4093 (Online) (doi:10.1177/15245004231171888)

Mare, Zivai (2023) Towards narrowing the intention-behaviour gap: the case of quitting binge drinking among the youth. In: African Social Marketing Association Conference, 24th - 26th April 2023, University of Witswatersrand, Johannesburg, South Africa. (Unpublished)

sustainable marketing

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2026) Authentic assessment pedagogy: advancing social and sustainable marketing through feedback-driven Live briefs. In: 19th annual SHIFT Conference at the UniSHIFT 2026: "Annual Learning and Teaching in Higher Education conference", 6th - 7th January, 2026, University of Greenwich, London.

vulnerability and wellbeing

Mare, Zivai ORCID: https://orcid.org/0000-0002-9742-3602 (2026) The observer and the observed in colourism and skin bleaching: social marketing implications. In: Academy of Marketing Conference 2026: "Breaking Boundaries – Unlocking Potential", 6th - 9th July, 2026, University of Manchester (Etihad Stadium), Manchester. (In Press)

This list was generated on Wed Apr 15 23:15:27 2026 UTC.