advertising

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

brand loyalty

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

cultural impact

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) The Legacy of the 1988 Seoul Olympic Games. In: Poynter, Gavin and MacRury, Iain, (eds.) Olympic Cities – 2012 and the Remaking of London. Routledge, London, UK. ISBN 978-1138275492

economic impact

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) The Legacy of the 1988 Seoul Olympic Games. In: Poynter, Gavin and MacRury, Iain, (eds.) Olympic Cities – 2012 and the Remaking of London. Routledge, London, UK. ISBN 978-1138275492

identity construction

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

lad culture

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

Lynx

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113

Olympic legacy

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) The Legacy of the 1988 Seoul Olympic Games. In: Poynter, Gavin and MacRury, Iain, (eds.) Olympic Cities – 2012 and the Remaking of London. Routledge, London, UK. ISBN 978-1138275492

political impact

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) The Legacy of the 1988 Seoul Olympic Games. In: Poynter, Gavin and MacRury, Iain, (eds.) Olympic Cities – 2012 and the Remaking of London. Routledge, London, UK. ISBN 978-1138275492

Seoul Olympics

Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) The Legacy of the 1988 Seoul Olympic Games. In: Poynter, Gavin and MacRury, Iain, (eds.) Olympic Cities – 2012 and the Remaking of London. Routledge, London, UK. ISBN 978-1138275492

youth market

Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113