Article

Ma, Yue and Cai, Wenjie ORCID: 0000-0002-1505-7240 (2023) Social media in ethnographic research: critical reflections on using WeChat in researching Chinese outbound tourists. Current Issues in Tourism. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:https://doi.org/10.1080/13683500.2023.2175203)