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Items where Author is "Ma, Junzhao"

Items where Author is "Ma, Junzhao"

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generative AI Live streaming e-commerce real-time viewer comments sales performance text analysis
Number of items: 5.

generative AI

Liu, Dingning, Feng, Shanfei and Ma, Junzhao (2026) Real-time viewer comments in Live streaming e-commerce. In: EMAC 2026: 55th Annual Conference of the European Marketing Academy, 2nd - 5th June, 2026, University of Bath.

Live streaming e-commerce

Liu, Dingning, Feng, Shanfei and Ma, Junzhao (2026) Real-time viewer comments in Live streaming e-commerce. In: EMAC 2026: 55th Annual Conference of the European Marketing Academy, 2nd - 5th June, 2026, University of Bath.

real-time viewer comments

Liu, Dingning, Feng, Shanfei and Ma, Junzhao (2026) Real-time viewer comments in Live streaming e-commerce. In: EMAC 2026: 55th Annual Conference of the European Marketing Academy, 2nd - 5th June, 2026, University of Bath.

sales performance

Liu, Dingning, Feng, Shanfei and Ma, Junzhao (2026) Real-time viewer comments in Live streaming e-commerce. In: EMAC 2026: 55th Annual Conference of the European Marketing Academy, 2nd - 5th June, 2026, University of Bath.

text analysis

Liu, Dingning, Feng, Shanfei and Ma, Junzhao (2026) Real-time viewer comments in Live streaming e-commerce. In: EMAC 2026: 55th Annual Conference of the European Marketing Academy, 2nd - 5th June, 2026, University of Bath.

This list was generated on Fri Jun 19 19:02:49 2026 UTC.