Ma, Jenny Wei-Chen (2018) Consumer responses to controversial marketing communications - the case of H&M’s “coolest monkey in the jungle” merchandise. In: Global Marketing Conference. (Submitted)

Ma, Jenny Wei-Chen (2016) A window to the ideal self: A study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers. Journal of Business Research, 74. pp. 139-142. ISSN 0148-2963 (doi:10.1016/j.jbusres.2016.10.025)

Ma, Jenny Wei-Chen and Mohsen, Marwa Gad (2016) Consumer responses to promotional tools in hotels: A case study of Chinese consumers. In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 1073-1080. ISSN 1073-1080 (doi:10.15444/GMC2016.07.09.05)

Ma, Jenny Wei-Chen, Lewis, Philip and Thornhill, Adrian (2015) Case 4: Chinese tourists and their duty-free shopping in Guam. In: Saunders, Mark, (ed.) Research Methods for Business Students. Pearson Education Limited, pp. 159-161. ISBN 978-1292016627

Ma, Jenny Wei-Chen (2014) Profiling impulse buyers- Exploring how each facet of UPPS impulsivity traits can lead to different types of impulse buying behaviour. In: Academy of Marketing 2014 Conference Proceedings. Academy of Marketing.