Items where Author is "Liu, Hua"
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Article
Xu, Xiaoping, Zhang, Ying, Liu, Hua, Yue, Xiaohang, Cheng, T. C. E. and Zhou, Li ORCID: https://orcid.org/0000-0001-7132-5935
(2026)
How to make pricing strategy for the influencer’s self-operated products considering the content switching level?
International Journal of Production Research.
ISSN 0020-7543 (Print), 1366-588X (Online)
(doi:10.1080/00207543.2026.2705306)
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