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Zhong, Lina, Zhu, Mengyao, Li, Meiling, Morrison, Alastair M. ORCID: https://orcid.org/0000-0002-0754-1083 and Yang, Liyu (2024) Play alone or play together? A comparative study of single- and multi-person interactions in virtual tourism. Journal of Hospitality and Tourism Technology. ISSN 1757-9880 (doi:10.1108/JHTT-02-2024-0074)