eWOM

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: 0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:https://doi.org/10.1002/mar.22093)

mobile reviews

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: 0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:https://doi.org/10.1002/mar.22093)

review content feature

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: 0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:https://doi.org/10.1002/mar.22093)

review helpfulness

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: 0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:https://doi.org/10.1002/mar.22093)

review solicitation

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: 0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:https://doi.org/10.1002/mar.22093)

reviewer popularity

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: 0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:https://doi.org/10.1002/mar.22093)