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Items where Author is "Lee, Zoe"

Items where Author is "Lee, Zoe"

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Africa business-to-business branding emerging economies positioning service brands
Number of items: 5.

Africa

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

business-to-business branding

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

emerging economies

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

positioning

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

service brands

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)

This list was generated on Sun Dec 22 14:31:01 2024 UTC.