Zhong, Lina, Yang, Liyu, Morrison, Alastair ORCID: 0000-0002-0754-1083 , Zhu, Mengyao, Nguyen, Thi Hong Hai ORCID: 0000-0003-1826-4904 and Lang, Weijie (2024) Who wears Hanfu clothing when they travel? Experience-based cultural tourism market segmentation: the case of Xi'an, China. Current Issues in Tourism, 27 (5). pp. 805-818. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:https://doi.org/10.1080/13683500.2023.2185504)

Zhong, Lina, Yang, Liyu, Morrison, Alastair ORCID: 0000-0002-0754-1083 , Zhu, Mengyao, Nguyen, Hai ORCID: 0000-0003-1826-4904 and Lang, Weijie (2023) Who wears Hanfu clothing when they travel? Experience-based cultural tourism market segmentation – the case of Xi'an, China. Current Issues in Tourism. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:https://doi.org/10.1080/13683500.2023.2185504)