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Items where Author is "Kwok, Yiu-Keung"

Items where Author is "Kwok, Yiu-Keung"

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Article

Haq, Shoaib Ul ORCID logoORCID: https://orcid.org/0000-0002-8899-290X and Kwok, Yiu-Keung (2025) When hate does not last: the evolution of brand schema in online communities. Qualitative Market Research: An International Journal. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/qmr-06-2024-0105)

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