Items where Author is "Kumara, Samantha"
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marketing communication
Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:https://doi.org/10.1108/GKMC-04-2021-0073)
materialism
Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:https://doi.org/10.1108/GKMC-04-2021-0073)
product placement
Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:https://doi.org/10.1108/GKMC-04-2021-0073)
social media
Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:https://doi.org/10.1108/GKMC-04-2021-0073)
social networking sites
Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:https://doi.org/10.1108/GKMC-04-2021-0073)
Sri Lanka
Wijesundara, Tharaka and Kumara, Samantha (2022) Acceptance of product placement in social networking sites: the mediating role of materialism. Global Knowledge, Memory and Communication, 72 (6/7). pp. 115-627. ISSN 2514-9342 (Online) (doi:https://doi.org/10.1108/GKMC-04-2021-0073)