Items where Author is "Kumara, P.A.P.S."

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ConEx Scale consumer emotions consumer experience experience marketing retailing

Number of items: 5.

ConEx Scale

Kumara, P.A.P.S., Sirisena, A.B. and Wijesundara, Tharaka (2022) Measuring consumer experience at the retail context: development of ConEx scale. Asian Journal of Marketing Management (AJMM), 1 (1). pp. 115-137. ISSN 2820-2031 (Print), 2820-2082 (Online) (doi:10.31357/ajmm.v1i01.5470)

consumer emotions

Kumara, P.A.P.S., Sirisena, A.B. and Wijesundara, Tharaka (2022) Measuring consumer experience at the retail context: development of ConEx scale. Asian Journal of Marketing Management (AJMM), 1 (1). pp. 115-137. ISSN 2820-2031 (Print), 2820-2082 (Online) (doi:10.31357/ajmm.v1i01.5470)

consumer experience

Kumara, P.A.P.S., Sirisena, A.B. and Wijesundara, Tharaka (2022) Measuring consumer experience at the retail context: development of ConEx scale. Asian Journal of Marketing Management (AJMM), 1 (1). pp. 115-137. ISSN 2820-2031 (Print), 2820-2082 (Online) (doi:10.31357/ajmm.v1i01.5470)

experience marketing

Kumara, P.A.P.S., Sirisena, A.B. and Wijesundara, Tharaka (2022) Measuring consumer experience at the retail context: development of ConEx scale. Asian Journal of Marketing Management (AJMM), 1 (1). pp. 115-137. ISSN 2820-2031 (Print), 2820-2082 (Online) (doi:10.31357/ajmm.v1i01.5470)

retailing

Kumara, P.A.P.S., Sirisena, A.B. and Wijesundara, Tharaka (2022) Measuring consumer experience at the retail context: development of ConEx scale. Asian Journal of Marketing Management (AJMM), 1 (1). pp. 115-137. ISSN 2820-2031 (Print), 2820-2082 (Online) (doi:10.31357/ajmm.v1i01.5470)

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