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Items where Author is "Kulshrestha, Chinmaya"

Items where Author is "Kulshrestha, Chinmaya"

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Wilson, Jonathan A. J. (2012) The brand stakeholder approach – broad and narrow-based views to managing consumer-centric brands. In: Kapoor, Avinash and Kulshrestha, Chinmaya, (eds.) Branding and Sustainable Competitive Advantage: Building Virtual Presence. IGI Global, Hershey, PA, USA, pp. 136-160. ISBN 9781613501719 (doi:https://doi.org/10.4018/978-1-61350-171-9.ch009)

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