Items where Author is "Kuanr, Abhisek"
body positive advertisement
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
brand authenticity
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
brand psychological ownership
Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan
ORCID: https://orcid.org/0000-0002-5758-9333
(2023)
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness.
International Marketing Review, 40 (6).
pp. 1480-1508.
ISSN 0265-1335 (Print), 1758-6763 (Online)
(doi:10.1108/IMR-09-2022-0206)
consumer engagement
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
cross-cultural research
Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan
ORCID: https://orcid.org/0000-0002-5758-9333
(2023)
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness.
International Marketing Review, 40 (6).
pp. 1480-1508.
ISSN 0265-1335 (Print), 1758-6763 (Online)
(doi:10.1108/IMR-09-2022-0206)
customer engagement
Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan
ORCID: https://orcid.org/0000-0002-5758-9333
(2023)
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness.
International Marketing Review, 40 (6).
pp. 1480-1508.
ISSN 0265-1335 (Print), 1758-6763 (Online)
(doi:10.1108/IMR-09-2022-0206)
gender role stress
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
global brands
Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan
ORCID: https://orcid.org/0000-0002-5758-9333
(2023)
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness.
International Marketing Review, 40 (6).
pp. 1480-1508.
ISSN 0265-1335 (Print), 1758-6763 (Online)
(doi:10.1108/IMR-09-2022-0206)
global connectedness
Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan
ORCID: https://orcid.org/0000-0002-5758-9333
(2023)
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness.
International Marketing Review, 40 (6).
pp. 1480-1508.
ISSN 0265-1335 (Print), 1758-6763 (Online)
(doi:10.1108/IMR-09-2022-0206)
implicit advertising strategy
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
international marketing
Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan
ORCID: https://orcid.org/0000-0002-5758-9333
(2023)
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness.
International Marketing Review, 40 (6).
pp. 1480-1508.
ISSN 0265-1335 (Print), 1758-6763 (Online)
(doi:10.1108/IMR-09-2022-0206)
responsible marketing
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
self-congruity theory
Roy Bhattacharjee, Debashree, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672, Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971 and Moharana, Tapas Ranjan
ORCID: https://orcid.org/0000-0002-5758-9333
(2023)
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness.
International Marketing Review, 40 (6).
pp. 1480-1508.
ISSN 0265-1335 (Print), 1758-6763 (Online)
(doi:10.1108/IMR-09-2022-0206)
social media
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)
wellbeing
Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis
ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek
ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru
ORCID: https://orcid.org/0000-0002-1351-9202
(2024)
Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement.
Journal of Advertising.
pp. 1-20.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:10.1080/00913367.2024.2306422)