Article

Dwivedi, Yogesh K., Hughes, Laurie, Ismagilova, Elvira, Aarts, Gert, Coombs, Crispin, Crick, Tom, Duan, Yanqing, Dwivedi, Rohita, Edwards, John, Eirug, Aled, Galanos, Vassilis, Ilavarasan, Vigneswara, Janssen, Marijn, Jones, Paul, Kar, Arpan Kumar, Kizgin, Hatice, Kronemann, Bianca, Lal, Banita, Lucini, Biagio, Medaglia, Rony, Le Meunier-FitzHugh, Kenneth, Le Meunier-FitzHugh, Leslie Caroline, Misra, Santosh, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Sharma, Sujeet Kumar, Singh, Jang Bahadur, Raghavan, Vishnupriya, Raman, Ramakrishnan, Rana, Nripendra P, Samothrakis, Spyridon, Spencer, Jak, Tamilmani, Kuttimani, Tubadji, Annie, Walton, Paul and Williams, Michael D. (2019) Artificial intelligence (AI): multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research and practice. International Journal of Information Management, 57:101994. ISSN 0268-4012 (doi:10.1016/j.ijinfomgt.2019.08.002)

Book Section

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Olaleye, Sunday and Ukpadi, Dandison (2019) Using AI to personalise emotionally appealing advertisement. In: Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel and Dwivedi, Yogesh K., (eds.) Digital and Social Media Marketing: Emerging Applications and Theoretical Development. Advances in Theory and Practice of Emerging Markets (339). Springer, Cham, Switzerland, pp. 137-150. ISBN 978-3030243746 (doi:10.1007/978-3-030-24374-6_10)