Conference Proceedings

Adebanjo, D. ORCID: https://orcid.org/0000-0003-4845-9411 and Khoo, C. (2003) CRM implementation – approaches for classifying and configuring e-CRM applications. In: One World? One View of OM? The Challenges of Integrating Research & Practice [Proceedings of the 10th Annual EurOMA Conference]. Servici Grafici Editoriali, Padova [Padua], Italy, pp. 3-12.