Items where Author is "Kelly, Aidan J."
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Article
Yoon, Hyunsun
ORCID: 0000-0001-5679-3335
and Kelly, Aidan J.
(2023)
Brand blunders and race in advertising: issues, implications, and potential actions from a macromarketing perspective.
Journal of Macromarketing.
pp. 1-15.
ISSN 0276-1467 (Print), 1552-6534 (Online)
(doi:https://doi.org/10.1177/02761467231178550)