Items where Author is "Kavaratriz, Mihalis"
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Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903 and Zhang, Bowen
(2025)
Chapter 6. Beyond the horizon of city branding and city marketing: definition and classifications of city image advertising in China from scholars and practitioners perspectives.
In: Kavaratriz, Mihalis and Deffner, Alex, (eds.)
City Branding: Concepts and Tools for Reputation Management and Tourism Development.
Edward Elgar Publishers - Elgar Online, Cheltenham, UK; Northampton, Massachusetts, US, pp. 79-94.
ISBN 978-1035347537; 978-1035347544
(doi:10.4337/9781035347544.00013)