adoption preparedness

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)

consumer-based brand equity (CBBE)

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)

corporate financial performance

Jiang, Jie ORCID: https://orcid.org/0000-0002-5461-1574, Seng, Julian ORCID: https://orcid.org/0000-0002-3899-5520, Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Shi, Jingwen ORCID: https://orcid.org/0009-0009-9464-5734 (2024) Mitigating managerial short-sightedness in green technology innovation and corporate financial performance: the role of “National Team” shareholding. International Review of Financial Analysis, 96 (PART A):103622. ISSN 1057-5219 (Print), 1873-8079 (Online) (doi:10.1016/j.irfa.2024.103622)

eWOM

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)

green technology innovation

Jiang, Jie ORCID: https://orcid.org/0000-0002-5461-1574, Seng, Julian ORCID: https://orcid.org/0000-0002-3899-5520, Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Shi, Jingwen ORCID: https://orcid.org/0009-0009-9464-5734 (2024) Mitigating managerial short-sightedness in green technology innovation and corporate financial performance: the role of “National Team” shareholding. International Review of Financial Analysis, 96 (PART A):103622. ISSN 1057-5219 (Print), 1873-8079 (Online) (doi:10.1016/j.irfa.2024.103622)

mobile reviews

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)

review content feature

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)

review helpfulness

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)

review solicitation

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)

reviewer popularity

Mo, Tingting, Li, Chunyu, Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Zhu, Liye (2024) The effect of mobile reviewing on review helpfulness: the moderation of review solicitation and reviewer popularity. Psychology & Marketing. ISSN 0742-6046 (Print), 1520-6793 (Online) (doi:10.1002/mar.22093)

social media marketing

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)

technology service bundles

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)

unified theory of acceptance and use of technology (UTAUT)

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)

WeChat marketing

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)