Brand love

Shen, Ye, Huang, Shuyue, Choi, Hwan-Suk Chris and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2021) Does brand love matter to casual restaurants? A multi-group path analysis. Journal of Hospitality Marketing and Management, 30 (5). pp. 630-654. ISSN 1936-8623 (Print), 1936-8631 (Online) (doi:https://doi.org/10.1080/19368623.2021.1867282)

casual dining restaurants

Shen, Ye, Huang, Shuyue, Choi, Hwan-Suk Chris and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2021) Does brand love matter to casual restaurants? A multi-group path analysis. Journal of Hospitality Marketing and Management, 30 (5). pp. 630-654. ISSN 1936-8623 (Print), 1936-8631 (Online) (doi:https://doi.org/10.1080/19368623.2021.1867282)

customer loyalty

Shen, Ye, Huang, Shuyue, Choi, Hwan-Suk Chris and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2021) Does brand love matter to casual restaurants? A multi-group path analysis. Journal of Hospitality Marketing and Management, 30 (5). pp. 630-654. ISSN 1936-8623 (Print), 1936-8631 (Online) (doi:https://doi.org/10.1080/19368623.2021.1867282)

perceived value

Shen, Ye, Huang, Shuyue, Choi, Hwan-Suk Chris and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2021) Does brand love matter to casual restaurants? A multi-group path analysis. Journal of Hospitality Marketing and Management, 30 (5). pp. 630-654. ISSN 1936-8623 (Print), 1936-8631 (Online) (doi:https://doi.org/10.1080/19368623.2021.1867282)

satisfaction

Shen, Ye, Huang, Shuyue, Choi, Hwan-Suk Chris and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2021) Does brand love matter to casual restaurants? A multi-group path analysis. Journal of Hospitality Marketing and Management, 30 (5). pp. 630-654. ISSN 1936-8623 (Print), 1936-8631 (Online) (doi:https://doi.org/10.1080/19368623.2021.1867282)