Huang, Jingxi ORCID: https://orcid.org/0000-0001-7947-7933, Piterou, Athena ORCID: https://orcid.org/0000-0003-4138-113X and Chan, Jin ORCID: https://orcid.org/0000-0002-6275-9763 (2025) Creative entrepreneurship for ageing well: insights from Creative Ageing Programme entrepreneurs in London. In: Institute for Small Business and Entrepreneurship (ISBE) 2025: “Collaborating across Entrepreneurial Ecosystems: opportunities for inclusion, innovation, sustainability, resilience and growth”, 5th - 6th November, 2025, University of Glasgow and the University of Strathclyde.

Qiu, Jingqi and Huang, Jingxi ORCID: https://orcid.org/0000-0001-7947-7933 (2025) Gamification applied in marketing subject to improve student engagement and learning effectiveness. In: The Chartered ABS’s Learning, Teaching & Student Experience (LTSE) conference 2025, 19-20 May 2025, Nottingham, UK.

Huang, Jingxi ORCID: https://orcid.org/0000-0001-7947-7933, Daryanto, Ahmad, Hogg, Margaret K and Soopramanien, Didier Gerard Rodney (2025) Green Loyalty Programmes: customer trait reactance and reward preferences. Journal of Consumer Behaviour. ISSN 1472-0817 (Print), 1479-1838 (Online) (doi:10.1002/CB.2508)

Huang, Jingxi ORCID: https://orcid.org/0000-0001-7947-7933, Daryanto, Ahmad, Hogg, Margaret Kathleen and Chan, Jin ORCID: https://orcid.org/0000-0002-6275-9763 (2025) What drives participation in green loyalty programmes? Examining reactance, guilt, and staff attractiveness. International Journal of Contemporary Hospitality Management. ISSN 0959-6119 (Print), 1757-1049 (Online) (doi:10.1108/IJCHM-03-2024-0414)

Huang, Jingxi ORCID: https://orcid.org/0000-0001-7947-7933, Chan, Jin ORCID: https://orcid.org/0000-0002-6275-9763, Piterou, Athena ORCID: https://orcid.org/0000-0003-4138-113X and Huang, Anne-Marie ORCID: https://orcid.org/0000-0002-0383-9253 (2024) A new creative entrepreneurship: the case of “Jing Drifters” in China. In: The Institute for Small Business and Entrepreneurship (ISBE) 2024, 6th - 7th November, 2024, Sheffield, UK. (Unpublished)

Daryanto, Ahmad, Huang, Jingxi ORCID: https://orcid.org/0000-0001-7947-7933 and Song, Zening (2024) Does a place label on a paper cup make you recycle. In: ACR Asia-Pacific Conference 2024, 08-11 Jul 2024, Bali, Indonesia.