Items where Author is "Housden, Matthew"
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marketing
McKee, Frank, Cox, Elwynn, Housden, Matthew and Parkinson, Lynn (2009) Project management in marketing. CIM Coursebook . Butterworth-Heinemann / Routledge, Oxford, UK. ISBN 978-1-85617-715-3 (pbk)
marketing research
Housden, Matthew (2008) Marketing information and research. The official CIM coursebook . Butterworth-Heinemann, Oxford. ISBN 9780750689649
project management
McKee, Frank, Cox, Elwynn, Housden, Matthew and Parkinson, Lynn (2009) Project management in marketing. CIM Coursebook . Butterworth-Heinemann / Routledge, Oxford, UK. ISBN 978-1-85617-715-3 (pbk)