Items where Author is "Hofman, Christopher"
brandjacking
Hofman, Christopher and Keates, Simeon ORCID: https://orcid.org/0000-0002-2826-672X (2013) Countering brandjacking in the digital age – and other hidden risks to your brand. SpringerBriefs in Computer Science . Springer-Verlag, London. ISBN 978-1447155799 ISSN 2191-5768 (doi:10.1007/978-1-4471-5580-5)
digital age
Hofman, Christopher and Keates, Simeon ORCID: https://orcid.org/0000-0002-2826-672X (2013) Countering brandjacking in the digital age – and other hidden risks to your brand. SpringerBriefs in Computer Science . Springer-Verlag, London. ISBN 978-1447155799 ISSN 2191-5768 (doi:10.1007/978-1-4471-5580-5)