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Items where Author is "Higson, P"

Items where Author is "Higson, P"

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advertising ethics buzz events marketing online advertising promotion
Number of items: 6.

advertising ethics

Vlachos, Peter ORCID logoORCID: https://orcid.org/0000-0002-4870-9006 (2022) Don’t believe the hype?. Events MISmanagement: learning from failure. In: Brown, T, Higson, P and Gaston, L, (eds.) Events MISmanagement: Learning from failure. Goodfellow Publishers Limited, Oxford, pp. 159-181. ISBN 978-1915097101; 978-1915097118; 978-1915097125 (doi:10.23912/9781915097101-49800)

buzz

Vlachos, Peter ORCID logoORCID: https://orcid.org/0000-0002-4870-9006 (2022) Don’t believe the hype?. Events MISmanagement: learning from failure. In: Brown, T, Higson, P and Gaston, L, (eds.) Events MISmanagement: Learning from failure. Goodfellow Publishers Limited, Oxford, pp. 159-181. ISBN 978-1915097101; 978-1915097118; 978-1915097125 (doi:10.23912/9781915097101-49800)

events

Vlachos, Peter ORCID logoORCID: https://orcid.org/0000-0002-4870-9006 (2022) Don’t believe the hype?. Events MISmanagement: learning from failure. In: Brown, T, Higson, P and Gaston, L, (eds.) Events MISmanagement: Learning from failure. Goodfellow Publishers Limited, Oxford, pp. 159-181. ISBN 978-1915097101; 978-1915097118; 978-1915097125 (doi:10.23912/9781915097101-49800)

marketing

Vlachos, Peter ORCID logoORCID: https://orcid.org/0000-0002-4870-9006 (2022) Don’t believe the hype?. Events MISmanagement: learning from failure. In: Brown, T, Higson, P and Gaston, L, (eds.) Events MISmanagement: Learning from failure. Goodfellow Publishers Limited, Oxford, pp. 159-181. ISBN 978-1915097101; 978-1915097118; 978-1915097125 (doi:10.23912/9781915097101-49800)

online advertising

Vlachos, Peter ORCID logoORCID: https://orcid.org/0000-0002-4870-9006 (2022) Don’t believe the hype?. Events MISmanagement: learning from failure. In: Brown, T, Higson, P and Gaston, L, (eds.) Events MISmanagement: Learning from failure. Goodfellow Publishers Limited, Oxford, pp. 159-181. ISBN 978-1915097101; 978-1915097118; 978-1915097125 (doi:10.23912/9781915097101-49800)

promotion

Vlachos, Peter ORCID logoORCID: https://orcid.org/0000-0002-4870-9006 (2022) Don’t believe the hype?. Events MISmanagement: learning from failure. In: Brown, T, Higson, P and Gaston, L, (eds.) Events MISmanagement: Learning from failure. Goodfellow Publishers Limited, Oxford, pp. 159-181. ISBN 978-1915097101; 978-1915097118; 978-1915097125 (doi:10.23912/9781915097101-49800)

This list was generated on Sun Dec 22 13:48:37 2024 UTC.