Items where Author is "Hawkin, Sarah"
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advertising
Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113
brand loyalty
Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113
identity construction
Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113
lad culture
Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113
Lynx
Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113
youth market
Dane, Julia and Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2009) Lynx: the challenges of lad culture. In: Powell, Helen, MacRury, Iain, Hawkin, Sarah and Hardy, Jonathan, (eds.) The Advertising Handbook. Media Practice . Routledge, London, pp. 91-98. ISBN 978-0415423113