Book Section

Sigthorsson, Gauti (2009) Narrative commodity: deCODE genetics and the product to come. In: Hakansson, Hakan, Waluszewski, Alexandra, Prenkert, Frans and Baraldi, Enrico, (eds.) Use of Science and Technology in Business: Exploring the Impact of Using Activity for Systems, Organizations, and People. International Business and Management (25). Emerald Group Publishing Limited, Bingley, UK, pp. 231-246. ISBN 9781848554740