Guan, Jingjing, Wang, Wanfei, Guo, Zhigang, Chan, Jin Hooi ORCID: 0000-0002-6275-9763 and Qi, Xiaoguang (2021) Customer experience and brand loyalty in the full-service hotel sector: The role of brand affect. International Journal of Contemporary Hospitality Management, 33 (5). pp. 1620-1645. ISSN 0959-6119 (doi:https://doi.org/10.1108/IJCHM-10-2020-1177)