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Items where Author is "Govers, Robert"

Items where Author is "Govers, Robert"

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Conference Proceedings

Wang, Dian ORCID logoORCID: https://orcid.org/0000-0003-1162-4903 (2022) What is city image advertising in China: a comprehensive definition and classifications of city image advertising from both the perspectives of scholars and practitioners. In: 6th Annual Conference International Place Branding Association. IPBA . Institut de Management Public et Gouvernance Territoriale (IPBA), Aix-Marseille Université, Marseille, France, p. 90.

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