Items where Author is "Filieri, Raffaele"

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Number of items: 1.

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)

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