Article

Tayeenul Hoque, Mohammad, Nath, Prithwiraj ORCID: https://orcid.org/0000-0002-0192-1958, Faisal Ahammad, Mohammad, Tzokas, Nikolaos and Yip, Nick (2022) Constituents of dynamic marketing capability: strategic fit and heterogeneity in export performance. Journal of Business Research, 144. pp. 1007-1023. ISSN 0148-2963 (Print), 1873-7978 (Online) (doi:10.1016/j.jbusres.2022.02.011)

Tayeenul Hoque, Mohammad, Faisal Ahammad, Mohammad, Tzokas, Nikolaos, Tarba, Shlomo and Nath, Prithwiraj ORCID: https://orcid.org/0000-0002-0192-1958 (2022) Eyes open and hands on: market knowledge and marketing capabilities in export markets. International Marketing Review, 39 (3). pp. 431-462. ISSN 0265-1335 (Print), 1758-6763 (Online) (doi:10.1108/IMR-01-2021-0003)