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Items where Author is "Erkan, Ismail"

Items where Author is "Erkan, Ismail"

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Group by: Item Type | Uncontrolled Keywords | No Grouping
Functional brand image Guerrilla marketing Information acceptance model (IACM) Sentiment analysis Service experience Social media Symbolic brand image Transport service United Kingdom
Number of items: 10.

Functional brand image

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:10.1108/APJML-10-2017-0257)

Guerrilla marketing

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:10.1108/APJML-10-2017-0257)

Information acceptance model (IACM)

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:10.1108/APJML-10-2017-0257)

Sentiment analysis

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Erkan, Ismail (2018) Insight into consumer experience on UK train transportation services. Travel Behaviour and Society, 14. pp. 21-33. ISSN 2214-367X (Online) (doi:10.1016/j.tbs.2018.09.004)

Service experience

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Erkan, Ismail (2018) Insight into consumer experience on UK train transportation services. Travel Behaviour and Society, 14. pp. 21-33. ISSN 2214-367X (Online) (doi:10.1016/j.tbs.2018.09.004)

Social media

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:10.1108/APJML-10-2017-0257)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Erkan, Ismail (2018) Insight into consumer experience on UK train transportation services. Travel Behaviour and Society, 14. pp. 21-33. ISSN 2214-367X (Online) (doi:10.1016/j.tbs.2018.09.004)

Symbolic brand image

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:10.1108/APJML-10-2017-0257)

Transport service

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Erkan, Ismail (2018) Insight into consumer experience on UK train transportation services. Travel Behaviour and Society, 14. pp. 21-33. ISSN 2214-367X (Online) (doi:10.1016/j.tbs.2018.09.004)

United Kingdom

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Erkan, Ismail (2018) Insight into consumer experience on UK train transportation services. Travel Behaviour and Society, 14. pp. 21-33. ISSN 2214-367X (Online) (doi:10.1016/j.tbs.2018.09.004)

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