Siegel, Lauren A. ORCID: https://orcid.org/0000-0003-2117-8492, Kim, Hyerhim and Yung, Rui Yuan ORCID: https://orcid.org/0000-0003-3755-2557 (2024) Chapter 12. Tourism and Digital Marketing. In: Botelho Pires, Paulo, Duarte Santos, José and Veiga Pereira, Inês, (eds.) Digital Marketing: Analyzing its Transversal Impact. CRC Press - Taylor & Francis Group, Boca Raton, FL; Abington, Oxon. ISBN 978-1032471730; 978-1032471846; 978-1003384960; 978-1040052082; 1032471735; 1040052088 (doi:10.1201/9781003384960-16)